The Isokon Gallery in Hampstead, London explores the 'story of a new vision of urban living'. The Isokon company in 1929 is stated to have been founded on the following principles: Standardisation of parts; Rationalisation of process and methods; Modern industrial design based on the principle of conspicuous economy.
As Architects we are constantly attempting to improve standard of living and balance this with the market forces of the time. Having visited the gallery, which is extremely interesting and topical, we realised that nothing in this world changes. Back in the 1930's we see people striving to design and build flats to accommodate single young professionals in a city environment so that one doesn't have to settle for a cramped room in a converted shared house. Fast forward to today. Do you see any changes?
Wells Coates designed the Isokon more commonly known as Lawn Road Flats' to target the exact market that we see today. The demographic that is struggling to get on the property ladder and can't afford the rising rental prices where they work.
In the Isokon Gallery book published by the gallery there is an extract from the launch day of the building, 9th July 1934, by Molly Pritchard:
" This building... is perhaps the most modern building in England. It is not only modern as an architectural piece - it expresses a revolutionary idea for living."